Behind the Brand: The Story of Call Your Friends
At Call Your Friends, we believe that fashion can be more than just clothing; it can be a vehicle for positive change and community support. Our journey began with a simple yet profound vision: to merge the worlds of fashion and mental health in a way that would make a meaningful impact. In this blog post, we’ll take you behind the scenes of our story, sharing the story of our founding, our mission, and the core values that drive us every day.
The Birth of a Vision
Call Your Friends was founded by Kevin Owens, a Chicago native with a deep passion for fashion and a heartfelt commitment to mental health advocacy. Growing up, Kevin always had an eye for style, but it was his personal experiences with mental health that truly shaped his vision for the brand. Recognizing that fashion and mental health were often seen as disparate fields, Kevin saw an opportunity to bridge this gap and create something unique.
From Concept to Creation
In April 2024, our brand was officially launched. The brand’s inaugural collection, "Everybody Starts Somewhere", perfectly encapsulates our ethos. This collection serves as a powerful reminder that no matter where you are in life, every journey begins with a single step. Whether you’re pursuing a career, a passion project, or simply navigating life's challenges, our clothing is designed to be a symbol of resilience and growth.
Fashion with a Purpose
What sets Call Your Friends apart is our unwavering commitment to supporting mental health initiatives. A percentage of our profits is dedicated to helping individuals access therapy and mental health services. This commitment stems from the belief that every purchase from us is more than just a transaction; it’s a contribution to building a healthier, stronger community. By choosing our brand, you’re not only investing in high-quality fashion but also in the well-being of others.
Quality and Sustainability
At Call Your Friends, quality is paramount. We invest considerable effort into sourcing the finest materials for our garments, ensuring that every piece is crafted with meticulous attention to detail. Our focus on sustainability means that our clothing is not only stylish but also environmentally friendly. By choosing sustainable fabrics and ethical production methods, we strive to make a positive impact on the planet.
Building a Community
One of the core principles guiding our community is the power of connection and community. We believe that support systems are crucial, especially during tough times. Our brand is dedicated to fostering a sense of belonging and connection among our customers. Through our clothing and initiatives, we aim to create a ripple effect of positivity, encouraging everyone to support and uplift one another.
Looking Ahead
As we continue to grow, our mission remains the same: to create fashion that makes a difference. We are constantly brainstorming new ways to merge our love for fashion with our commitment to mental health. Whether it’s through new collections, community events, or partnerships with mental health organizations, Call Your Friends is dedicated to making a positive impact.
Join Us on Our Journey
We invite you to join us on this incredible journey. By supporting our mission, you’re not just buying clothes; you’re becoming part of a movement that values resilience, community, and positive change. Together, we can make a difference, one garment at a time.
For more about our story, collections, and mission, visit Call Your Friends.